Social Network - The Next Great Marketing Channel? 30607

조회 수 1106 추천 수 0 2019.06.23 14:48:51
With so much curiosity about how social networks function, one begins to wonder if you have marketing potential within these social networks?

I have been watching social networking for quite a while now. Actually I am a part of numerous social network websites including http://www.myspace.com/ and https://www.linkedin.com only...

There's been a virtual explosion of social network sites in the past couple of years. Even the players like Google, Yahoo and MSN are becoming into it.

With so much interest in how social networks work, one begins to wonder when there is advertising potential within these social networks?

I've been seeing social networking for some time now. In fact I am a part of various social-networking web sites including https://www.linkedin.com and http://www.myspace.com/ just to name two.

I joined partly because I wanted to see what these were, but more to the point to see what impact social media would have on SEM in-the coming years.

I have been an associate of numerous services for some time and the reach these sites have is extraordinary.

For example, from my LinkedIn network of eight people I've an extended network of over 12,600 people.

That is amazing - I'm merely a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch o-n TV to work I can give to them.

Through their connections and my connections, I am attached to people starting from the American Cancer Society, to Sun Microsystems to the University of Texas to Google. Visiting check out dr chris brummer perhaps provides suggestions you can give to your dad.

But what advertising possibilities are there for Social Networking?

Well, let's examine MySpace.

MySpace is one of the top sites on the net today. If you think you know anything, you will perhaps want to discover about high quality mannateck. I-t racked up 9.4 thousand page-views in August 2005 (more than Google) and new people are signing up at-a rate of 3.5 million a month.

MySpace is typical of where todays 18-30 year-old visits manage their digital life. I-t allows people to post photographs of themselves and their friends, create a weblog, list a common artists, view and share videos, suggest activities to do and lists a set of people they consider friends. It's on this 'Friends List' where the majority of the possibilities lie.

All forty million plus customers of MySpace possess a friends site that lists people that person views their friend. This can be a list of people that they're interested in speaking with and about, along with reading from on a regular basis. Once you add someone as your friend they can send you messages, discuss your photographs, read your blogs, in addition to leave messages that you can then share with the others. That is a chance for instant feedback about you.

The capacity to add friends to your site is critical for advertising to MySpace customers. In accordance with Courtney Holt, mind of new media and strategic marketing at Interscope Records, 'This technology is growing up without having ever viewed developed media. 'They don't think in terms of-the album, and they don't think in terms of the TV schedule. To study more, we understand you check out: read. They think when it comes to TiVo, P2P, AOL, and obviously MySpace.

You can see how this could develop.

Let us say you produce a MySpace account to talk about your product or service. You website about any of it and seek out others that may share your interests.

After this you ask them to be your friend. Once they develop into a friend you start your 'comfortable market' selling your product in their mind.

They start blogging and discussing it, as they grow to understand it. Soon hundreds or even thousand of people are referring to you and your product or service.

Do not think this will work?

Let me give some examples to you. There are numerous companies who have gotten their start MySpace. By simply hosting a number of their music online and blogging about themselves they created a following. Soon they had record deals and contracts lined-up.

Obviously to-use ser-vices like MySpace you-need to get anything this target audience needs. If you don't then you probably should not put an excessive amount of energy into MySpace.

But that will not mean other social media opportunities must be ignored. When I stated earlier, Linked-in is more of a professional introduction service. If your product or service fits here then by all means investigate it further.

And there are others as well. Companies for example Yahoo!s MyWeb, Flickr, http://del.icio.us and more.

When you have ever wondered what other online options might be out there, consider social-networking. Maybe it's another great internet marketing channel.. Identify more about professor chris brummer by visiting our witty portfolio.
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